Livestock intelligence, built in Australia.

ProMeadow is an Australian computer vision company. We build the cameras, the pipeline, and the models that know livestock: which animal it is, where it is, and how it's doing.

Merino sheep and Angus cattle grazing a misty paddock at first light

Why it matters.

Australia's livestock industries run on trust: in where an animal came from, how it was treated, and what it became. Cameras that know each animal make that trust something you can show.

Biosecurity
Continuous watching is an early warning across whole herds, not a check at a few points in an animal's life.
Traceability
An identity that can't be lost or removed, working alongside NLIS tags from paddock to plate.
Welfare
Evidence of how animals are handled, kept as it happens, rather than assurances after the fact.
Food safety
Every hygiene step checked and every pack inspected, so what leaves the plant is what the customer was promised.
Productivity
Fewer manual tallies, less rework, and decisions made on every animal instead of averages.
Market access
Verified identity and welfare records, the kind export customers increasingly ask for.

Working with the industry.

In trial now with the biggest names in Australian red meat.

Commercial
One of Australia's largest red meat processors.
Research and industry
The red meat industry's own research and development body.

The team.

Computer vision proven in professional sport and Defence, and a lifetime on the land.

Ben Dixon
Commercial
Founder and CEO of Vello Technologies, which builds optical tracking and AI systems for professional sport. Played 203 AFL games for Hawthorn, and has spent more than 15 years in the game's media with Fox Footy.
Will McLachlan
Operations
Runs Rosebank, a Merino stud and beef herd on more than 2,000 hectares in the Adelaide Hills, farmed by his family since 1843. Took over in 2018 as the sixth generation, and brings a stud breeder's eye to every site ProMeadow works on.
Redmond Riddell
Technology
Builds computer vision end to end: GPU video pipelines, detection, tracking, pose estimation, and re-identification. CTO of Vello Technologies, and before that head of software engineering on a Defence optical tracking program.