ProMeadow

Computer vision for livestock.

ProMeadow identifies, counts, and watches cattle and sheep, and checks the work around them, from the paddock to the processing floor.

Inside the industry, at the cutting edge: in trial with Australian red meat processors and the industry's own research and development body.

From the paddock to the pack.

Cameras where the work already happens. Nothing fitted to the animals, nothing in the way.

  1. Merino sheep and Angus cattle grazing a misty paddock at first light

    01The paddock

    Every animal known by sight, with no tag to read or lose.

  2. Cattle walking down an unloading ramp from a stock crate at dawn

    02The ramp

    Counted off the truck and matched to the consignment.

  3. Sheep in steel holding pens, seen from above

    03The pens

    Watched while they wait: down, stuck, or waiting too long.

  4. An empty hygiene room with hand-wash troughs, a boot wash, and aprons on racks

    04The anteroom

    Every hygiene step, in order, for long enough.

  5. Vacuum-packed cuts on a stainless conveyor leaving the packer

    05The packer

    Every pack checked at the seal, before it becomes rework.

What it watches.

One system of cameras and models, across the animals and the places they pass through.

The animals

  • Identity and tracking

    Knows each animal by its face and muzzle, cattle and sheep, with no tag to read or lose. Follows each one as the mob bunches, splits, and turns.

  • Counting and verification

    Counts at the ramp, race, or pen exit and checks the total against the consignment and the RFID reads. A gap shows where it opened.

  • Weight and condition

    Liveweight and body condition from the camera, with no scale and no crush, every time an animal walks past.

  • Health and welfare

    Flags an animal that's down, stuck, or slipping, and early signs of illness or lameness in its face and gait.

The plant

  • Anteroom hygiene

    Checks every step of the hygiene route, in order and for long enough. It checks the steps, not who took them.

  • Vacuum packaging

    Watches the infeed, the seal, and the outfeed. Flags a pack before it becomes rework or downtime.

  • Flow and blockages

    Sees product and carcases building up, and warns while there's still time to clear it.

One feed for the whole floor.

Every camera reports to one place. The right person hears in time to act, and every event keeps its footage.

  • Live alerts or a daily review, chosen area by area
  • Every event with the clip that shows it
  • Counts reconciled against your consignments and RFID reads

It starts with knowing which animal is which.

Most vision counts shapes. ProMeadow knows each animal by its face and muzzle, so one that turns back in the race is counted once, and the steer at the ramp is the same steer in the pen.

The ridged nose print of a steer's muzzle, close up
A muzzle print is as individual as a fingerprint. ProMeadow reads it, and the face around it.
An animal that turns back across the line is the same animal, so it's counted once.
  • Cattle and sheep, across breeds and solid colours
  • No tags to fit, read, or lose
  • Each identity held through a crowded race

We own the stack.

Most vision in agriculture is a general model on a compressed stream from whatever camera is already there. ProMeadow specifies the hardware for each site, then builds every layer above it, from the raw frame to the answer, tuned for livestock.

  1. 01Cameras

    High-resolution, high-frame-rate global shutter cameras with short exposures, and lenses to match, specified for each site, so a moving animal is sharp in every frame.

    • Global shutter
    • Specified per site
    • Synchronised
  2. 02Compute

    GPUs sized to each site's cameras, on site, in the cloud, or both. Every frame is captured raw or lossless and processed in near real time, so you get answers fast.

    • On site
    • Cloud
    • Hybrid
  3. 03Capture

    Raw frames straight off the sensor, every setting under our control, compression included, and kept to a minimum. Debayered in our own GPU pipeline, fast and frame-accurate across every camera.

    • BayerRG10
    • GPU pipeline
    • Minimal compression
  4. 04Geometry

    Every camera's intrinsics and extrinsics calibrated, then triangulated with its neighbours, so an animal two cameras see is one animal, measured in the real world, not in pixels.

    • Intrinsics
    • Extrinsics
    • Triangulation
  5. 05Models

    Our own detection, pose estimation, segmentation, and action recognition models, trained on livestock and the work around them, not on general-purpose datasets.

    • Detection
    • Pose estimation
    • Segmentation
    • Action recognition
  6. 06Understanding

    Which animal it is, where it has been, and what just happened: tracked, re-identified, and tagged as events the right person can act on.

    • Tracking
    • Re-identification
    • Event tagging

What a typical stream loses

A camera stream is sized down to save bandwidth and compressed hard, and what it loses, no model can put back. We keep the frame as the sensor saw it, compressed as little as possible.

A steer's muzzle as ProMeadow keeps it, every bead of its print sharp
The same muzzle from a typical camera stream: blurred, blocky, and its print gone
Sheep coming off a truck and down a ramp as ProMeadow keeps them, each one distinct
The same sheep from a typical camera stream: smeared together, too blurred to count
Typical streamProMeadow
Left: what a compressed rolling-shutter stream does to a moving animal. Right: what a raw global-shutter frame keeps.

How a pilot works.

Set up around your site, and proved against your own records before anyone relies on it.

  1. 01

    We visit

    We photograph and measure the areas you choose and find mounting points, power, and data. Then we agree what to tackle first.

  2. 02

    We plan the cameras

    Positions, views, and equipment for each area, with a costing, so you know what goes where before anything is installed.

  3. 03

    We prove it against your records

    Counts are checked against your manual tallies, RFID reads, and your own systems. Your reviewer confirms what it flags.

  4. 04

    It goes live

    Alerts reach the right person in time to act, or events wait for a daily review. You choose, area by area.

Site visits are led by people who know the industry, not just the cameras.

Today, and with ProMeadow.

WhatTodayWith ProMeadow
Head countsTallied by hand, reconciled laterCounted on camera as they unload, matched to the consignment
DiscrepanciesFound at the end of the day, if at allShown where and when they happened, with the footage
WelfareSeen when someone walks pastWatched throughout, with the right person told
HygieneSigned off on trustEvery step checked, in order
Pack faultsFound at reworkFlagged at the seal
Audit evidencePaper and memoryA log of every event, with its footage

Start with a site visit.

One visit shows whether ProMeadow fits your site, and what it would take.

A site visitOn your site, with your team.
  • Photos and measurements of each area you choose
  • Camera positions, views, and equipment
  • Power, data, and installation needs, worked through with your maintenance and IT teams
  • A costed pilot proposal
Book a site visit

Or email hello@promeadow.com